Ford announced quarterly profits 1 / 2011 highest since 1998, prices of some types of redesigned models including Fiesta cars increased offset the negative impact from commodity prices and higher oil .
Ford's profits have been higher than market expectations and so have your best business from a period of sport utility vehicles (SUV), the most prevalent. Reassure investors after it was poor business in the quarter 4 / 2010.
Ford has succeeded so well in attracting consumers to pay more for better quality and technology of the cars improved.
During the day Tuesday, Ford announced it will overcome supply disruptions parts from Japan, its production in Asia will be only slightly affected. The airline will be able to win market share from Japanese car firms.
Quarter net profit of 1 / 2011 of Ford rose to 2.55 billion equivalent to 61 cents per share from $ 2.09 billion or about 50 cents per share last year.
Ford shares, after falling about 15% from last month 1 / 2011, closed yesterday up 0.8%, closing at $ 15.66 per share, after touching at $ 16.18 per share in the delivery date service.
Ford shares rose nearly 10 times higher than in 2009 but the analysts and investors said the higher cost of technical and business results cause failure in Europe will impact the profitability of firm.
Ford is now the maker of the leading truck, but its executives have tried to promote the development of cars like the Focus or Fiesta.
Although in the quarter 1 / 2011, the market share in North America, South America and Europe reduced, compared with 2010, profit on each car's in the U.S. increased more than 30% to 2.700USD.
Higher selling prices contributed $ 900 million profit in the $ 2.8 billion pre-tax profit for Ford in the quarter 1 / 2011.
According to cafef
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